As a landmark of American culture, the Super Bowl is one of the most highly anticipated sporting events of the year. It’s a day of parties, star-studded commercials, and of course snacks, but the intensity of the event pulses throughout the country right up until the final seconds.
Our objective was to “bring the funner side” to the final seconds of the game with the culture of alliance and rivalry as the backdrop. We reimagined a real-life broadcasted scoreboard by superimposing Skittles and Snickers as rivals onto a digital football. The candy brought fun while still employing the competitive nature of sports.
SNAPCHAT… FACE & SUPER LENSES
SNAP CODE
Lug-on Snap code featured on displays to unlock new funner lenses, filters and video game.
ICE CREAM BANNERS
