M-RIP POSTERS
MRIP is a unique test-and-learn effort that leverages market-specific insights to inform tailored messages that can drive interest in the Army with prospects in 5 pilot cities Dallas, Minneapolis, Phoenix, Atlanta, and Boston.
SOCIAL CONTENT
Monthly Social posts that help generate awareness of today’s U.S. Army—specifically, breadth and depth of opportunities, diversity within the organization, and extraordinary experiences. Create interest & educate on the opportunities that are most relevant to both multicultural and GenZ.
MONTHLY ENGAGEMENT VIDEOS + GIFS
Tribute post that gave honor the great women whose contributions have helped shape the nation. Women have risen in the ranks in the #USARMY from the confines of nurses and clerks to serve in every one of over 150 career paths today.
In honor of Asian American and Pacific Islander Heritage Month, we are highlighting soldiers who have made accomplishments in the U.S Army that has paved roads and inspired others around the world.
All work and no play is NOT the motto these soldiers live by– getting the right balance of both is essential to success in the U.S. Army. This post will highlight base culture on and off base.
Education is essential to a promising future in the Army and we love to see future Soldiers thriving. This post spotlights HBCU ROTC cadets receiving US Army scholarships at the 2020 CIAA Basketball Tournament.
BETX - MY WARRIOR
Develop a custom experiential activation, My Warrior, that lives in the gaming/tech area of the expo to provide BETX attendees with a hands-on & tech-forward experience of the Army. You can’t be what you can’t see, so we’re giving prospects a visually arresting and shareable way to portray themselves in their chosen warrior role.
3D Face Mapping
Launching at BETx, and living on at future events, our booth space will allow attendees to enter and select one of the twelve warrior monikers on the touchscreen display.
As they pose like a warrior, their bodies are scanned and put into a dynamic 3D "What’s Your Warrior" asset, which can be sent to the attendee digitally so they can share on their own personal social platforms.
To make the space stand out even more, LED screens in and around the 20x20 space will be populated with each 3D poster visual in real time.
